Back to the Future: How to Reinvent Your Brand Story - Forbes

Is your company’s story as exciting as Aveda’s, Clif Bar’s or Levi’s? These 5 questions will help you craft an equally compelling story for your own business.

What a nice article by story colleague Michael Margolis on branding. 

What I like about the article is how imaginative and creative it is, along with the examples shared. As I was going through the questions Michael asks I started to think differently about how to brand a company. This is good!

I hope you get insights and several good ideas by reading the article.